The news broke a few weeks ago, when the Jamaica Flour Mills announced that the cost for flour will be increased by thirty percent (30%)! This increase in one single item might not look so drastic at first thought, but when you consider the rippling effects that this increase will inevitably have on all baked products that uses flour then the ominous picture reveals itself. Now Jamaican will have to dig deeper into their pockets for the simple necessary baked products like bread, biscuits, crackers. This ripple effect is also compounded by the many greedy resellers of flour who see this as an opportunity to fatten their pockets by stuffing their shelves with excessive increases in the price of flour. It has been reported that some store owners have already begun to practice price gouging.
But this is not the only pocket crunching food woe, it has also been reported that the prices of ground provisions have also gone up! Another bite into the ever diminishing pocket. I share the same sentiments of a consumer who the the Jamaica Gleaner quoted as saying, "Every month when I go to the supermarket the prices go up. Now I just buy the basic items, certain things like fruits and cereal I cannot afford...", as I feel the same way when I see the prices of goods on the shelves every time I go to the supermarket.
The unfortunate thing is that while everything seem to be on a rapid increase except my salary! Instead it seems to be on a downward spiral with the ever devaluing Jamaican Dollar! I guess I just have to ban mi belly learn to live with less and try to think positive, because with all the increases in the price of gas, utilities and food, compounded by negligible salary increases I can still afford to gaze on things like these...



















